Being a Facebook user or a marketer, you may have heard many experts questioning the effectiveness and reliability of Facebook Ads. There was a time when this debatable video started spread out over the net saying that FACEBOOK OR TWITTER fake accounts are hurting results.
As stated by Forrester's Vice Director and Principal Expert, brands are getting frustrated with Facebook and this is not the first time he criticized Facebook.
It seems that paid advertising is the best way to get evident results from you marketing efforts if you want to use Facebook together of your marketing channels.
It's common knowledge that Facebook has made algorithmic changes lately in order to minimize the organic results by decreasing the reach of your page posts Buy facebook ads accounts. And now, they continue to make further updates to strengthen the effectiveness of its paid ads.
Facebook announced from their home page's recent post that soon, they would include information about websites and apps their users visit in its ad targeting and not minding the user's browse's setting. In short, Facebook is integrating its "Retargeting Algorithm" in the hopes of boosting its advertising power.
It's been a proven fact that retargeting ads is very effective. With its new feature, it will definitely make Facebook ads much more effective for its publishers. However, most website or Facebook visitors have never witnessed this but they can still opt out by using Digital Advertising Alliance opt out.
Users can access from Facebook ad and take advantage of its new Ad Preferences tool. And those ads that you dislike may be removed on a particular category from your ads interest. Doing so will likely make your ads much more effective since there will be no wasted impression which users are palpably not interested.
There is no definite date yet as to when the targeting powered by data on user's website and request visits will be activated. But according to Facebook spokesman, the new "ad preference" tool may be out to the US users in a couple weeks.
